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Digital snapshot: Fashion's Q2 online performance

Untitled-2 Financially, too, designers such as Sabyasachi and Tarun Tahiliani would be clocking 1/13th of HOAD sales, though to be fair, most have a single brand as against HOAD’s five. HOAD clocked net revenue of Rs 680 crore for 2017-18, against merchandising net sales of `590 crore in the previous year. Profit after tax was Rs 20 crore in FY17. Figures for FY18 have not yet been audited. “An understanding of the Indian consumer and what they want has helped Anita scale up and tip over into being a large retail house today. Each of her brands stand out distinctly and have created a niche,” says Jaspreet Chandok, fashion head, IMG Reliance. Staying fluid across genres, Dongre has set herself apart. Then there’s her unique business strategy. She started with AND in the 90s, filling a gap for weather-appropriate cottons and linens, and culture-appropriate cuts and silhouettes at a time when the only westernwear options were international. “It coincided with women like us looking beyond the sari for formal officewear. There was none available.

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